Any company wants to be the biggest in its industry. But supremacy can come at a price: the company becomes too big, and with it, it loses dynamism. Maybe even settle down a bit. The result is a greater difficulty in innovating, thinking beyond the business model that already works. So when a new competitor or disruptive technology appears, the dominant one is caught off guard.

In today’s episode, we piggyback on giants like Google and Meta to reflect on what happens when a company becomes too big. Believe me: spending many years at the top has its risks. Play and come with us!