Specializing in cell phone chargers and cables, Salcomp created an audio tag. A Lity, as it was baptized, makes its official debut in Brazil this Monday (10) with a line of headphones. The highlight goes to the headphones OWI HBA-100which brings Bluetooth 5.0 and active noise cancellation (ANC).
The ANC is a technology that blocks the noise of the environment in which the user is, it is worth remembering. The lure of Lity’s headphones is to offer the feature at a price that isn’t bad: R$ 289.90 at official site.
According to the brand, the product also has a 400 mAh battery that provides autonomy of up to eight hours. The complete recharge of the component takes about 1h30min to complete, still in the words of the company.
However, this is not a high-end device. The predominantly plastic finish and the micro-USB charging port (instead of USB-C) make that clear.
But a quick test done here at Technoblog it showed that noise cancellation works well, and can be turned on and off with a button on the right earcup. Over there, there are also the volume controls, the on / off button (which also serves to pause), as well as a P2 connection (comes with cable).
The audio quality is not crystal clear, but it is satisfactory, especially in bass reproduction. Connections with a Galaxy Z Fold 4 cell phone and an iPhone 14 were uneventful.
With these findings and the price, it’s clear that this is a headphone for anyone looking for a good feature set but not willing to pay top dollar for it.
Other products
In addition to the OWI HBA-100 headphones, the Lity product line includes TWS headphones (completely wireless) priced at R$ 249.90 and traditional models, with P3 cable, with an initial price of R$ 29.90.
Lity is also present in USB and Lightning cables Chronoreinforced with TPE thermoplastic structure and nylon braid.
If the new brand succeeds in Brazil? It’s hard to predict. Competing for space with names like JBL and Edifier, well accepted in Brazil, requires much more than focusing on cost-effectiveness. But Paulo Luisada, vice president of sales and marketing at Lity, shows confidence:
The goal is to make Lity’s products meet the user’s needs for every moment of their routine, so we maximize the potential of each item. Offering fast charges, in the case of chargers and cables, and long duration for TWS headphones and wireless headphones.
