Instagram reinforces fight against “reposts” from TikTok and other videos on Reels

Instagram boss announces algorithm changes to focus on original content; social network releases product tagging for everyone

Instagram  announced news  to give more importance to original content. The changes to the algorithm were announced this Wednesday (20) by the head of the social network of photos and videos, Adam Mosseri. The measure comes to combat the reposting of content from TikTok and other platforms on Reels.

The announcement came from a post on Twitter. According to Mosseri, the social network has gained improvements in the profile categories. The option to tag products in publications was released to everyone. The third novelty on the list is the “originality ranking”, as content creators “are very important to the future of Instagram ”.

The details of this update were revealed in a video published in the same tweet. Mosseri explains that “if you create something from scratch, you should get more credit than if you’re re-sharing something you found from someone else.” Therefore, the social network will “Positions to republish content in favor of original content should be promoted more”.

So far so good: original content for Meta’s social network will be favored. In another tweet, Mosseri also said that the platform already does this, but that they are “leaning more in that direction”. So what has changed and why all this effort? That was the  question asked by Matt Navarra , a social media consultant. 

As Instagram becomes increasingly focused on recommendations, it becomes increasingly imperative not to overvalue aggregators [of content published on other platforms], because it would be bad for creators and Instagram in the long run,” added Mosseri.

Instagram tries to curb TikTok reposts

The onslaught aims to contain the repost of TikTok videos on Instagram. After all, there is always content from the other platform circulating in the Stories or Reels of some meme page, for example. But this whole story gets complicated to understand after Mosseri got another question from a  CNET reporter .

Who are the original creators of the images and videos on Instagram?  asked Queenie Wong . The journalist also noted that a user can post content and claim it is their own. Afterwards, Mosseri replied, “We can’t know for sure.” 

“We build classifiers to predict how  likely  something should be original, but that’s not knowing,” said the executive. He also explained that the social network looks at factors such as “who is in the video” and “if we’ve seen the video before” to do the analysis. That is, we already have two factors to know if the content is original or not.

But things are not quite like that. In the same thread that gave this whole bololô, Sirui Hua from  NowThis  asked the last question : and what happens if someone takes a TikTok video and uploads it to Reels before anyone else? How will the algorithm predict originality? For the head of Instagram, this “would be difficult”.

“Mosseri explained that the likelihood of us detecting that an account is fake is greater if it is an aggregator, whereas if it is a pretender, it’s a little less likely to be spotted. That is… untrue. That is… ¯\_(ツ)_/¯.

Instagram also allows product tagging for everyone (Image: Cottonbro/Pexels)
Instagram also allows product tagging for everyone (Image: Cottonbro/Pexels)

Tecnocast 237 – Facebook’s dirty game against TikTok

A smear campaign against a direct competitor, aimed at tarnishing its reputation with the public. No, we are not talking about politicians in the midst of an electoral race; who appealed to this dirty game was Facebook. The target was its main competitor at the time: TikTok, for whom the world’s largest social network is losing users — something unprecedented in its 18-year history.

What does this desperation move by Facebook mean? Had Mark Zuckerberg’s company finally found a worthy competitor? In this episode of the podcast, we explore some of these questions. So play  Tecnocast 237  and come with us!

With information:  TechCrunch  and  The Verge

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